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Zurvey
Guides and news for a better customer experience
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Debunking sentiment analysis: why it’s useful and how accurate it is
Companies starting their automated text analysis journeys often have questions about the possibilities and limitations of sentiment analysis. We’ve collected the most important things you need to know before you begin analyzing customer feedback.
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Create segments and learn exactly what your customers need
Companies with larger customer bases can greatly benefit from segmenting them into relevant groups. Segments are sources of deep insight, and Zurvey.io is there to help in the process.
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Manage customer feedback from gathering to analysis with the new Audience feature
Avoid overcomplicating research projects: create and send different surveys to specific customer groups directly from Zurvey.io, then analyze results without leaving the platform.