--- title: Blog | Zsófia Antal --- # Zurvey Guides and news for a better customer experience [![](https://zurvey.io/hs-fs/hubfs/Zurvey_Manual%20custom%20label%20assignment%20blogpost%20cover.png?width=596&name=Zurvey_Manual%20custom%20label%20assignment%20blogpost%20cover.png) ](https://zurvey.io/blog/zurvey.ios-verbatim-categorization-is-now-on-a-new-level) ## [Zurvey.io’s verbatim categorization is now on a new level](https://zurvey.io/blog/zurvey.ios-verbatim-categorization-is-now-on-a-new-level) By giving users full control over category assignment, Zurvey.io now offers total precision, while ensuring ease of use and complete transparency. ** 16.09.2024. ** 3 min. ** [ Zsófia Antal ](https://zurvey.io/blog/author/zsófia-antal) [![](https://zurvey.io/hs-fs/hubfs/chub_backup/K%C3%A9perny%C5%91fot%C3%B3%202022-04-07%20-%2014.12.07-2.png?width=365&name=K%C3%A9perny%C5%91fot%C3%B3%202022-04-07%20-%2014.12.07-2.png) ](https://zurvey.io/blog/future-of-data-democratization) ** 19.06.2024. ** 5 min. ** [ Zsófia Antal ](https://zurvey.io/blog/author/zsófia-antal) ## [The Future of Data Democratization](https://zurvey.io/blog/future-of-data-democratization) Many businesses have been on the path to democratizing their data for a few years, taking data-driven decision making to all levels of their organization. This process is evolving as capabilities change and experience in the field gathers. What have been the main learnings so far, and what trends are to come in the future of data democratization? [Read more](https://zurvey.io/blog/future-of-data-democratization) [![](https://zurvey.io/hs-fs/hubfs/Zurvey_Sentiment_analysis_blogpost_cover.png?width=365&name=Zurvey_Sentiment_analysis_blogpost_cover.png) ](https://zurvey.io/blog/debunking-sentiment-analysis-why-its-useful-and-how-accurate-it-is) ** 12.04.2024. ** 5 min. ** [ Zsófia Antal ](https://zurvey.io/blog/author/zsófia-antal) ## [Debunking sentiment analysis: why it’s useful and how accurate it is](https://zurvey.io/blog/debunking-sentiment-analysis-why-its-useful-and-how-accurate-it-is) Companies starting their automated text analysis journeys often have questions about the possibilities and limitations of sentiment analysis. We’ve collected the most important things you need to know before you begin analyzing customer feedback. [Read more](https://zurvey.io/blog/debunking-sentiment-analysis-why-its-useful-and-how-accurate-it-is) [![](https://zurvey.io/hs-fs/hubfs/Zurvey_customer%20segmentation%20blogpost%20cover.png?width=365&name=Zurvey_customer%20segmentation%20blogpost%20cover.png) ](https://zurvey.io/blog/create-segments-learn-what-customers-need) ** 20.03.2024. ** 4 min. ** [ Zsófia Antal ](https://zurvey.io/blog/author/zsófia-antal) ## [Create segments and learn exactly what your customers need](https://zurvey.io/blog/create-segments-learn-what-customers-need) Companies with larger customer bases can greatly benefit from segmenting them into relevant groups. Segments are sources of deep insight, and Zurvey.io is there to help in the process. 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