In today’s advanced CX culture, large telecommunications companies cannot afford to allow too many mistakes, because users are much more likely to stay loyal to a company where they encounter the least number of glitches or inconveniences.
Magyar Telekom’s team knows this very well, and they place special emphasis on finding out where there is room for improvement, and ways to incorporate feedback. With the help of Zurvey.io’s web embedded microsurveys, Telekom has been measuring the general Net Promoter Score®1, as well as collecting the specific, textual user experience feedback for each of the 31 possible user flows.
1Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.