Leveling Up Retail Experience Across Time & Generations
– ebook –
Table of Contents
I. 3 Areas to focus on for more effective customer retention
- 1. Navigating the Phygital World
- 2. Making your apps not only functional, but reliable and fun
- 3. Be smart while collecting and analyzing data
- 4. Zurvey.io to the rescue
- II. Developing an engaging marketing strategy for Gen Z
- 1. Different generations, different shopping habits
- 2. What does it take to grab the attention of and appeal to Gen z-ers?
- 3. Be authentic, and multiple approaches will work
- 4. Homogenous communication across all channels
- 5. Don't worry about immediately getting it perfect
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Auchan
“I love working with Zurvey.io, it instantly gives me a clear overview of our customers’ feedback. Neticle’s expert analyses save the Market Research Department significant amounts of time, since they give us sharp, definite recommendations about the areas we need to improve. We integrate these into our strategic decisions in order to further improve our customers’ shopping experience.”
Raiffeisen
“As a CX leader, I thrive in collecting, analysing and extracting insights from customer feedback. Neticle, with their advanced technology and customer centricity, have been instrumentation in our efforts to harness the power of unsolicited (text) feedback – a source of insights that is continuously increasing in importance as we digitize our customer journeys.”
Xdroid
"Zurvey.io has an intuitive GUI and nice graph-type visualization of topics and sentiments that help better understand customer surveys and messages on a larger set of data, e.g correlating sentiments, name entities, locations, and verbs. It supports almost all European languages handles negations, double negations as well."
