What to do when you’re overflowing with customer feedback
webinar
Most retailers run customer experience programs to better understand the needs and opinions of their client base. Regularly asking customers about what they’ve enjoyed and what needs changing is an essential part of running a large business, however, it is not without its challenges.
When you have several stores and offer a wide range of products, the topics where you’ll be needing feedback multiply, along with the number of respondents who’ll be participating in your program and (hopefully) filling out your surveys month by month. We’re talking thousands of responses each time, that all need coding and analyzing, so that results can be quantified and presented to all the different departments involved.
Zurvey.io’s specialists have developed a CX tool that has successfully solved these challenges for several prominent retailers, and they are ready to share the most interesting use-cases with you.
Topics and examples to be discussed are:
- how Auchan, Decathlon, and a prominent insurance company easily learn from thousands of survey answers every month, without reading the individual responses;
- how omni-channel data collection works and how Natural Language Processing makes everyone’s lives easier;
- how to prepare when you know there’ll be an influx of feedback, like with the upcoming Black Friday season.
Panelists:
- Tamás Tóth, Customer Experience Account Executive
- Dávid Schmidt, Head of Customer Experience Sales
- Mattia Namar, Customer Experience Account Executive
The language of the webinar is English.
Duration: 40 minutes + Q&A
Date: 30 Sept 2021
