We are sure you’ve already heard about the importance of customer experience. After all, it’s the happy audience that spend their money on your product in the first place. However, finding out what makes them satisfied is not always easy.
If you want your business to be more successful, you need to listen to your customers!
WHY FEEDBACK MATTERS
Modern world’s people are not afraid to let everyone know on social media if they had a bad customer experience. Therefore, due to this shift in the power of the public opinion, people now believe each other’s unbiased customer experience more than they believe traditional advertisement or PR.
In order to keep your customers satisfied, you need to start a dialogue with them. This way you will get constant feedback on how you should improve your business.
HOW TO RECEIVE CUSTOMER FEEDBACK?
Well, just like the internet is an emancipatory place for the audience to discuss their customer experience, it is also a convenient platform to get in touch with these people. Ask for a review on the website, in a newsletter, in a social media post’s comment section or even in the (web)store after every shopping. Yes, we know, sometimes it is difficult to make your audience putting an effort in replying your surveys, so you should always ask short and clear questions like:
- What do you like about our product?
- What do you dislike about our product?
- What should we improve?
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